Alibaba To Promote French Products Under New Deal

Hangzhou-based Chinese e-commerce giant Alibaba Group Holdings Ltd. will promote French brands to Chinese consumers through its online platforms, according to a memorandum of understanding signed between Alibaba’s founder Jack Ma and French foreign minister Laurent Fabius.

Under the three-year agreement, Alibaba will help French businesses expand sales in China by providing them with express enrollment, brand promotion and marketing support on its online retail platform will then launch a French brands promotion campaign participated by more than 30 online flagship stores.

Last December, Alibaba signed an agreement with the U.K. Trade & Investment to launch a similar campaign.

These deals are a part of Alibaba’s international expansion strategy. Alibaba has a stronghold in the domestic Chinese markets, taking 45.1% of China’s e-commerce market in 2013, according to Euromonitor.

Alibaba is currently planning a U.S. IPO that could be one of the largest in history.

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