NeoBear, an early childhood education start-up, has completed RMB120 billion (US$19 million) series A round of financing led by GGV Capital, according to Chinese media reports.
Qualcomm, Sinolink Securities Co., Ltd., Haitong Kaiyuan Capital, Liuhe Capital also participated.
The company says it will use the proceeds on technology development, content and marketing expansion.
Founded in 2009, NeoBear markets augmented reality toys and mobile apps that helps children from two to seven years old to learn words and languages. It also produces cartoon video series for children.
The company says it has five self-developed intellectual properties, and have sold 1.5 million products.