Xianghe Capital has led a US$30 million series C+ round in Sensors Data, a Beijing-based big data analysis company, according to a company announcement.
Exsiting investors Morningside Venture Capital, DCM China, Warburg Pincus, Sequoia Capital China, Linear Venture and FutureCap also participated in the round.
Proceeds of the round will be used for product development and marketing, especially to continue promoting the new product matrix strategy.
Founded in 2015, Sensors Data is a professional big data analysis platform service provider. Focusing on user-level big data analysis and management needs, it has launched products such as Sensor Analytics, Sensor Intelligent Operation, Sensor Intelligent Recommendations, and Sensor User Portraits, to helps enterprise customers achieve data-driven development.
In 2015, Sensors Data released Sensors Analytics, a user behavior data analysis product; four years later, Sensors Data launched "data convenience store", relying on the product matrix, to provide data analysis services for customers and create a business-oriented closed loop – "data perception – insight & decision – acting – feedback”.
At present, Sensors Data focuses on five key industries including online education, online entertainment, corporate services, e-commerce, and Internet finance, as well as some key sectors such as retail and optoelectronics on the "Internet+" side.
After several years of development, Sensors Data has matured in product systems, business models, service standards and organizational processes, with more than 1,000 paying customers, covering more than 30 sub-sectors, and achieving revenue of more than RMB100 million. It provides consulting and technical support services for China UnionPay, GF Securities, Keep, Lalamove and other well-known enterprises.
Sensors previously raised an undisclosed angel round from Linear Venture, FutureCap, and well-known Chinese investor Charles Bi-chuen Xue in 2015. It completed a US$4 million series A round from Sequoia Capital China and existing investors in 2016; a US$11 million series B round led by DCM Ventures in 2017; and a US$44 million series C round led by Warburg Pincus in 2018.