Tencent Leads Series C+ Round In Workout App KEEP

Tencent Holdings Ltd. has led an undisclosed series C+ round in KEEP, a Chinese workout mobile app operator, according to Chinese media reports.

The round came three months after the start-up raised US$32 million in a series C round led by Morningside Ventures and GGV Capital in May, with participation from Bertelsmann Asia Investments.

Launched in February 2015, KEEP claims to have 50 million register users with monthly active users of 20 million, up from 30 million register users and 11 million monthly active users three months ago.

KEEP provides users personalized training programs and social media sharing tools. The company began offering e-commerce services in April.

In May, a sports investment fund co-established by Focus Media and FountainVest Partners led a US$50 million series C round in Codoon, another Chinese sports and wellness service provider integrating mobile apps and wearables.

Other Chinese sports mobile app start-ups including TheJoyRun, FitTime and Ledongli, have also attracted venture capital investments.