Investment, Private Equity

CMC Capital Makes Strategic Investment In Chinese Marketing Firm

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CMC Capital's founder Li Ruigang with @comm's founder Jin Xia during a press event in Beijing

CMC Capital, a Chinese investment firm focused on the media and culture sector, has made a strategic investment in @comm, a Shanghai-based content, marketing, communication and commercialization company.

No financial details of the investment were disclosed.

In a press conference held in Beijing last night, CMC Capital chairman Li Ruigang said the investment in @comm is designed to help consolidate marketing and monetization efforts for nearly 50 CMC portfolio companies spread across the film, television, sports, entertainment and Internet content sectors.

"We are a long-term investor and operator hoping to bring positive changes to the industry," said Mr. Li, who formerly served 10 years as president of the Shanghai Media Group. "We will focus on creating more top quality content and influencers, consolidate our existing assets to realize long-term growth."

CMC and its affiliates have previously invested in dozens of companies including a start-up founded by Chinese football celebrity Sun Jihai, online video content producer Yitiao, U.S. film studio Imagine Entertainment, Chinese financial news website and mobile app, entertainment group Yuehua Entertainment, mobile data service firm and sports data firm Cubee Technology.

Founded in 1999, @comm provides marketing communication strategic counsel and content integration services for companies including HSBC, Wyeth and Gillette. Its services includes content integrated marketing, digital marketing, social media marketing, e-commerce and tradition public relations.

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