China Money Network, in conjunction with TMF Group, is proud to launch their event and report series: China Outbound Forum 2019: Accessing the ASEAN Opportunity Through Singapore.


On Thursday 23rd May, 2019, in Shanghai we will bring together local and regional corporate leaders, regulators and top dealmakers from multi-national companies to discuss and launch a comprehensive report on accessing the ASEAN opportunity through Singapore as a gateway.

Amid rising global trade tensions and political uncertainties, Chinese investments around the world have plummeted. In 2018 alone, Chinese investments in the United States dropped nearly 90%, and dropped over 70% in North America and Europe.

In this increasingly hostile environment for Chinese overseas investment, ASEAN remains a relative bright spot and a compelling zone of opportunities. Close to China geographically and in many cases culturally, with a rising consumer class, improving infrastructure and strengthening regional economic and trade ties, ASEAN is expected to see a surge in Chinese investment over the next decade.

Singapore is seen as the first port of call for many Chinese investors seeking expansion outside of its borders. Singapore serves as the ideal strategic base for expansion into the wider ASEAN region, because of its ease of incorporation/ doing business, developed incentives, excellent infrastructure and highly skilled workforce.

Secure your seat today for the most anticipated Chinese Outbound discussion of the year and receive a digital copy of the report research examining these issues in greater detail.


Date: Thursday, May 23, 2019
Time: 10:00am – 2:00pm
Location: JW Marriott Shanghai (Tomorrow Square) Shanghai, China
Language: This event will be conducted in Mandarin Chinese


10:00: Guest Registration
10:30: Welcome Remarks
10:35: Presentation by Laurence He
10:45: Panel Discussion
11:45: Q&A with the audience
12:00: Networking Lunch
14:00: End


• What new challenges and opportunities do Chinese investors face in their overseas investments in today’s volatile environment?
• What are the right strategies and tactics to deal with the new realities? How are these new approaches applied in specific cases?
• What benefits does Singapore provide to Chinese investors when they expand into ASEAN market (ASEAN Economic Community)?
• Some practical (forward-looking) guidelines for Chinese investors in developing and implementing their regional strategy for ASEAN?


Gain forward-looking intelligence and discover opportunities that can propel your business to new global heights at China Outbound Forum 2019: Accessing the ASEAN Opportunity Through Singapore.

Learn from our Speakers:




Goh Pei Sheng
Regional Vice President
Singapore Economic Development Board (EDB)

Goh Pei Sheng is the Regional Vice President (East, Central and South China) in EDB, and oversees the investments and partnerships of China companies in Singapore. From 2014 to 2017, he led the Semiconductors team in the Electronics Cluster Group in EDB, and was responsible for the promotion and development of the Semiconductor industry in Singapore. From 2011 to 2014, he established EDB’s Wuhan office in China and was working with companies in Central China to invest in Singapore. From 2013 to 2014, he was also attracting investments from Taiwanese companies.

Pei Sheng is also familiar with the private sector and was an applications engineer with an American MNC, supporting the start-up of then Chartered Semiconductor Fab 7.




John Xu
Corporate Partner, Shanghai

John Xu is a corporate partner of Linklaters Shanghai office. He has close to 20 years of experience in China-related cross-border M&A, restructuring, joint venture transactions and commercial contracts in a wide range of sectors including financial services, private equity, retail, food&beverage, chemicals and energy.




Shermaine Chee
Vice President, Foreign Direct Investment Advisory Unit
United Overseas Bank (China) Limited

Shermaine Chee is currently Head of UOB’s Foreign Direct Investment (FDI) Advisory Unit at United Overseas Bank (UOB) in China. UOB FDI Advisory Unit offers a one-stop advisory service for global and Asians companies expanding into the region by tapping into UOB’s regional network and ties with government agencies and service providers.

Prior to her move to UOB, Shermaine was with the Infocomm Development Authority of Singapore (IDA) for close to seven years, where she pioneered the setup of IDA Labs, an innovation technology Lab which aims to encourage the learning, experimentation and adoption of innovative hardware technology in Singapore. Prior to that, Shermaine was also posted to IDA’s China office where she oversees the industry development efforts between Singapore and China in the technology sector for Northern China. In the early part of her career, Shermaine was with NCS Pte Ltd where she led a team of consultants in the design and planning for Intelligent Building, and Smart City solutions in Dubai, Qatar and China.




Laurence He
Director, Global Business Development
TMF Group

Laurence He has extensive experience supporting Chinese companies investing and expanding overseas. He has exceptional knowledge and expertise of helping companies set up businesses in multiple jurisdictions and stay compliant with the complex local regulations. His wide experience encompasses multi-jurisdictional company incorporation, corporate secretarial, HR and payroll, bookkeeping and tax compliance, fiduciary, PERE fund structuring, and mergers and acquisitions (M&A) structuring. Laurence joined TMF Group in 2014 where he works with banks, law firms and other partners to help Chinese companies localise their business expansion worldwide.


Nina Xiang
Managing Editor
China Money Network

Nina Xiang is the co-founder and managing editor overseeing editorial content and product development at China Money Network. Before founding China Money Network in 2011, she worked at BusinessWeek magazine in Beijing and Institutional Investor magazine in New York, covering business and financial services in China and the U.S. Whilst in New York, she also served as part-time correspondent for Shanghai’s financial television channel China Business Network, as well as China Radio International, China’s national English-language radio network.

Strategic Partner