Keyrus Assists the Auchan Group with the Strategic Development of Its Omnichannel e-Commerce Platform in China

    SHANGHAI, July 11, 2016 /PRNewswire/ --

    The hypermarket group Auchan (Sun Art Group) has chosen Keyrus and the hybris solution to meet the challenges of developing its online commerce in China. 

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    An international player in the fields of Data Intelligence, Digital, and Consulting on the Management and Transformation of enterprises, Keyrus announces that it is assisting Auchan China (Sun Art Group) with the entirety of its e-Commerce projects in China.

    Through the deployment of SAP's hybris solution for the online sales and home delivery sites, Keyrus is constantly improving Auchan's e-Commerce platform, by supplementing it in particular with new payment methods and putting in place connectors with the major marketplaces in China.

    A key player in the Chinese market with around a hundred hypermarkets already established there, Auchan is developing an offensive strategy towards digital commerce which, with 400 million potential consumers and already more than 12% of overall sales taking place online, represents an extraordinary driver of growth.

    So, in Shanghai and other major cities in China this distribution group proposes a broad offering of consumer goods with its Auchan Drive site (also including home delivery). For almost a year now, Auchan has also been operating Auchan Wines, a site specializing in the sale of wines that proposes a catalog of 1,500 wines from around the world with very fast delivery anywhere in China.

    Thanks to the hybris solution, Keyrus has connected the Auchan Wines wine shop platform with two key marketplaces in China: Feiniu and Tmall. With more than 50% of online sales in China being concluded via marketplaces, this was a high-stakes challenge for the group. The platform automates the updating of product catalogs as well as order management, thereby allowing the Auchan teams to concentrate on their core business of selling, rather than on repetitive, low value-added tasks.