Beijing-based private equity firm Rich Land Capital has led a RMB130 million (US$19 million) series A+ round in iGola, a Chinese travel smart search engine specialized in international flight tickets and outbound travel products for Chinese tourists.
A unit of GF Securities Co., Ltd. also participated.
Founded in 2014, iGola previously raised an angel round worth millions of RMB from Fenghou Capital and another several million in series A round from Rich Land Capital last year.
iGola aims to consolidate and provide the most comprehensive ticket options from international flight ticket vendors, including airlines, online travel agencies and wholesalers, to users via online web portal and mobile apps.
Founder Zhang Yan believes the company’s focus on international tickets provides enough differentiation for it to survive, even as dominant online travel agency Ctrip acquires travel search engines Qunar and Skyscanner.
The company says it plans to use the proceeds on product improvement, international expansion and marketing.