Easy Print Announces Strategic Partnership with HP Indigo to Accelerate its Globalization Process

    BEIJING, May 26, 2017 /PRNewswire/ -- Easy Print (EP), China's largest printing and customized products enterprise-level procurement platform, announced a strategic partnership with HP Indigo Digital Press, a division of Hewlett Packard, the world's leading provider of digital printing solutions. The partnership will focus on product development, technological upgrades and market development, with the goal of achieving mutual benefits in China and worldwide.

    Easy Print Founder and CEO May Cheung and HP Indigo Digital Printing Vice President and General Manager Alon Bar-Shany
    Easy Print Founder and CEO May Cheung and HP Indigo Digital Printing Vice President and General Manager Alon Bar-Shany

    The impact of the Internet continues to drive a growing demand for personalized and customized enterprise-level procurement services. For the sector of enterprise-level procurement, the old era has come to an end, and digitalization is the way of the future. In response to this evolving market, Easy Print is partnering with HP Indigo, a pioneer in sophisticated digital printing technology. Together they make a perfect match to meet the needs of this market.

    Easy Print, known as "China's Vistaprint", is a B2B online printing platform that has experienced rapid growth in China in the last few years. Its successful fund-raising efforts have confirmed that its business model has huge potential for further growth. Its major investors include SBCVC, Fosun, and JAFCO. Based on an "enterprise-level sharing economy" business model, EP integrates upstream manufacturers on one side, and connects downstream industry customers on the other. Through its SaaS platform and making use of Big Data, EP optimizes resource allocation within the industry. Currently EP serves more than 300,000 small and medium-sized enterprises and 1,000 large corporations, and integrates over 10,000 commercial printing, digital printing, gifts, packaging, consumable items, printing raw material, and decoration project manufacturers in China.

    HP Indigo provides high end and high quality digital printing solutions across the world. Its products have become increasingly popular in the China market and among Chinese clients. HP Indigo's digital printing technology and powerful software solutions help manufacturers offer unique and creative solutions to their clients, accelerate time-to-market, and streamline business operations. In 2017, under its "New Ways to Win" philosophy, HP Indigo will drive the digital transformation of China's printing market through innovative products and partnerships.

    According to their strategic agreement, EP and HP will join forces to promote automated and digitalized production. Furthermore, the two companies plan to develop more personalized and customized products for clients such as labels and packaging. On the technological front, they will introduce higher-quality digital printing solutions and drive the digital transformation of the industry players and their technological upgrades. They will also leverage their respective and combined strengths to expand their market presence globally.

    "As an emerging force in the transformation of China's printing industry, as well as a leading force in enterprise-level service sector, Easy Print's advantage in customer service will supplement our strengths in digital printing technology and provide higher-quality creative products to our end users," explained Alon Bar-Shany, HP Indigo Digital Printing Vice President and General Manager.

    Easy Print Founder and CEO May Cheung stated, "Through this partnership, Easy Print will further expand its personalized products procurement business and provide clients with high-quality and personalized services. Meanwhile, suppliers on our platform will receive increasing numbers of customized orders, and their quality, productivity and profits will likewise increase. Our goal is to become a global enterprise-level procurement platform, and our partnership with HP will accelerate this globalization process."

    About Easy Print

    Established in 2011, Easy Print is a fast-growing enterprise-level service platform that has become China's largest printing and customized products e-commerce platform. It provides high quality products at a low price, including commercial printing materials, customized packaging, gifts, and marketing materials. It has 1500 SPUs and 220,000 SKUs. It provides easy, efficient and transparent procurement services to enterprise customers, and has become the number one choice for 90% of e-commerce companies and Top 500 enterprises in China. It serves 300,000 customers worldwide and integrates over 10,000 manufacturers. For more information on Easy Print, please visit http://www.98ep.com.

    About HP

    HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

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