Baidu Teams Up With Microsoft To Push Global Adoption Of Its Autonomous Driving Tech

Baidu Inc. has teamed up with Microsoft Corp. to jointly push for the adoption of autonomous driving technology globally, marking the Chinese search engine’s latest effort to advance its artificial intelligence strategy.

Microsoft, has joined the Apollo alliance, an open-source autonomous driving platform established by Baidu this April, and will help expand the adoption of Apollo outside of China by utilizing Microsoft’s Azure cloud, an open, enterprise-grade cloud computing platform, according to a company announcement.

“We are excited to have Microsoft as part of the Apollo alliance. Our goal with Apollo is to provide an open and powerful platform to the automotive industry to further the goal of autonomous vehicles,” said Ya-Qin Zhang, president of Baidu. “By using Azure, our partners outside of China will have access to a trustworthy and secure public cloud, enabling them to focus on innovating instead of building their own cloud-based infrastructure.”

As part of the partnership, Baidu and Microsoft plan to explore opportunities to deliver connected vehicle solutions and enhance customer experience when using autonomous vehicles.

The global autonomous driving industry is developing rapidly with the market expected to be worth US$83 Billion by 2025. Up to 15% of new cars sold in 2030 will be fully autonomous, according to estimates made by McKinsey & Company.

The massive potential market size is fueling demand for an ecosystem of partners to collaborate in support of a common goal. By launching Apollo, Baidu said it aims to utilize its strengths in artificial intelligence technology to build a collaborative ecosystem, working with other companies to promote the development and popularization of autonomous driving technology, the company said.

More than 50 partners from a wide range of sectors have so far joined the Apollo alliance, including global navigation and mapping service provider TomTom NV, automotive component suppliers Robert Bosch GmbH and Continental AG, and Singaporean ride-hailing platform Grab.

Two months ago, Baidu signed a strategic agreement with Continental AG to explore collaboration in fields such as sensor systems and software for advanced driver assistance systems, applications for Baidu’s Apollo autonomous driving platform, artificial intelligence, cyber security and connected cars, as well as road tests, data collection and analysis for automated driving technology.

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