All That Matters announces more speakers than ever before

    HONG KONG, Sept. 4, 2018 /PRNewswire/ -- All That Matters, Asia's leading entertainment industry conference and festival, returns to Singapore from September 7-12.

    In its 13th year, the region's premiere business and networking event will once again bring together regional and global leaders and decision-makers in Music, Sports, Gaming, Digital and Marketing to discuss what it means to engage with fans in a digitally connected world.

    All That Matters offers three full days of conference programming (September 10-12) and is complemented by the Music Matters Live festival featuring more than 35 stand out emerging acts, performing across five big nights (September 7-12) at Singapore's nightlife hotspot Clarke Quay and various Timbre Group venues around Singapore.

    Jasper Donat, Founder and CEO of Branded Ltd, said: "From music to sports to online gaming, the content business is maturing, fuelled by demand from fans that make up two thirds of the world's population. All That Matters 2018 will present a celebration of the continuing development of the Asian entertainment industry. This year's theme is 'For the Fan of it', and once again the programme boasts over 170 speakers across 5 industries: Music, Sport, Gaming, Online, and Marketing. The expectation from Asia is driving the world's attention to this region and we believe our coalesced event in Singapore is an important marker in the global entertainment industry calendar."

    He added: "What a time to be in Asia, when the biggest players are investing in media and entertainment. This year India has seen the highest increase of smartphone users in the world, China continues to integrate platforms to facilitate the fan journey from content to purchase, and emerging Asia has seen digital players begin to engage fans through a blend of social, entertainment and commerce. The value has shifted from user attention to fan loyalty. This is today's reality and the focus of those growing the region's entertainment industries."

    The programme features over 200 entertainment industry experts featuring this power list of 40 keynote and influential heavyweights (in alphabetical order):


    Marcie Allen is the power woman you don't want to miss. The President of MAC Presents has forged high profile partnerships between leading brands and artists such as Chance the Rapper, Khalid, Foo Fighters, The Rolling Stones, Green Day, Billy Joel, John Legend, Imagine Dragons and Keith Urban. Need we say more?

    Maria O'Connor, Managing Director of Ticketmaster Australia and New Zealand, is a veteran in box office solutions. From delivering world class service to thousands of clients every day to investing in technology and market-leading innovations Maria is your ticket to success. Maria was named Female CEO of the Year by CV Magazine in 2017.

    Jonathan Dickins, Founder & CEO of September Management is Adele's manager and No 38 on Billboard Power 100 List. He has remained a crucial part of the promotional campaigns for Adele's albums including eight sell-out shows at Los Angeles' Staples Center, and a headlining performance at England's Glastonbury Festival.

    Fengyan Zhang is the associate professor of Faculty of Music and Recording Art in the Communication University of China. Zhang's interest for music led her to pursue detailed academics in Boston. Zhang has been educating and spreading awareness about the China Music Industry in University of Edinburgh, Stanford University, Peking University, Drexel University, Columbia College Chicago and other well-known universities.

    Gunnar Greve is the founder and managing partner of the Norwegian full-service music company MER, representing a variety of Norwegian and Swedish artists, producers and songwriters including artists such as Alan Walker. Earlier this year, he was also appointed Managing Director of Liquid State, the new joint venture formed by Tencent Music and Sony Music. Gunnar is one of the most well-known figures in the Norwegian music industry.

    Andrew Jenkins is President, Australia and Asia Pacific Region at Universal Music Publishing Group. He has been responsible for signings such as the Bee Gees, Alanis Morissette, Pete Townshend, Pete Waterman, The Cure, Robert Plant, Iron Maiden, Boz Scaggs and Tom Waits. Andrew is most passionate about the rights of songwriters and those who invest in their talent.

    Denis Ladegaillerie is the founder and CEO of Believe Group, a French company which is the leading distributor of digital music in Europe for independent artists and labels. Believe Digital has now been honored with a 'Future Unicorn' trophy by French publication Challenges -- a gong which forecasts that Believe will one day be worth more than a billion Euros.

    Danny Lee is the Head of Talent and Partnerships at YG Entertainment USA and has extensive tech industry experience. With YG's focus on building cultural bridges between Asia and North America through music, esports and content, Danny overlooks strategy for YG's roster and business development initiatives. Prior to YG, Danny held key and strategic management roles for, the Black Eyed Peas, Afrojack, and others.

    Scarlett Li, the former CEO of Star TV founded the music rights clearance company R2G, and has conceptualised popular Chinese music festivals such as Zebra Music Festival and Electronic Daisy Carnival. She joined CMC Holdings in 2017 as the VP of the Group and is responsible for music and live entertainment division. 

    Josh Rabinowitz is the internationally acclaimed music expert who has produced over 10,000 tracks for brands, cinema, recording labels and television including several ground-breaking initiatives utilising artists such as Black Eyed Peas, Run DMC, Rihanna and Sia. Rabinowitz has been called the "New Music Mogul" by The Fast Company and "Beethoven's Greatest Fan" by National Public Radio. A regular speaker at key music conferences and an Adjunct Professor too at NYU and The New School, he was also a columnist for Billboard's "With the Brand". Rabinowitz was chosen to be the inaugural President of the new Cannes Music Lions Jury in 2016.

    Ghazi Shami, the Founder & CEO of Empire has evolved the company into a full-fledged record label, distributor and publisher for independent musicians. He also identified future icons as Kendrick Lamar, Sage The Gemini, The Migos, Rich Homie Quan. Empire works with superstars such as T.I., Snoop Dogg, Too $hort and newcomers such as Anderson, Paak, and Brockhampton.

    Kaskade is the multi GRAMMY® award-nominated musician and an innovator in the music industry. Touring the world and playing to millions of people around the globe, Kaskade's influence in electronic music today is at an all-time high. With a legendary history to success, Kaskade was the first DJ to land a residency in Las Vegas. He has played Coachella four times (drawing the two largest crowds at the time in 2016) and has 10 studio albums and six GRAMMY® nominations. Most recently, Kaskade just drew a sold out record crowd of 32,000 to Sun Soaked, his annual summer beach event.

    Paul Smith, Spotify's Global Head of International Licensing is responsible for the licensing of digital content from the international community of major and independent labels, and publishers around the world. Since his appointment in February 2017, Paul has played a critical role in launching and introducing Spotify around the world, whilst strengthening Spotify's relationships with rights holders in emerging markets. Paul has over 20 years of global experience in the entertainment and technology industry, including leadership roles at, Nokia, Microsoft, MixRadio and Universal Music.   

    Sowmya Subramanian is helping YouTube transform into the top digital platform for music artists and fans. As the Engineering Director of Music at YouTube, she has been instrumental in the development and growth of several strategic initiatives at YouTube and Google Maps. Sowmya has founded and led YouTube Kids, YouTube Music, YouTube Live and has been critical in expanding YouTube's revenue stream from ad-based to paid subscription model (now YouTube Red). Under her leadership, Google's products have won several notable awards including Kidscreen Hot50 and the Sports Emmy in 2012. Sowmya believes in introducing young girls and women to the field of technology and empowering them. She co-leads Women@ for Google North America and serves on the advisory board for PBS Kids, iTVS Women & Girls Lead Global committees. 


    Ipsita Dasgupta, is President, Strategy and Incubation at Star TV. Aside from heading group strategy, she leads the Hotstar International and Pro Kabaddi League. Ipsita's work experience spans across the U.S., China, India, South East Asia and across multiple sectors, including technology, general industrials, and consulting. Her focus at Star TV is to incubate new businesses and drive next generation growth for the organisation.

    Brendan Donohue is the Managing Director of the NBA 2K League, and is responsible for overseeing the newly formed esports league set to launch in 2018. A sports industry veteran with more than two decades of experience in team and league operations, Brendan manages a league that will feature 17 NBA teams in its inaugural season. He is also responsible for overseeing the League's innovation in sales, marketing, digital, sponsorship and analytical areas of their business.

    Willem Dinger, the Global Sponsorships Director for Unilever, is a marketing and sponsorship specialist with over 15 years of experience within the sports / entertainment industry across a broad range of prestigious properties including: FA Premier League, PGA European Tour, US PGA, Formula One, Martin Garrix & Sony Music.

    Yu Hang is the Executive Director, DDMC Fortis Limited, and recognised as a leading sports media expert in China with over 18 years of experience working and specialising in media rights acquisition and distribution, globalisation, new media/OTT and platform operations.

    Xin Mi is the Vice President of Suning Investment Group and Suning Sports Group, China's leading Sports company with a mission to offer the best-in-class products and services to all sports fans. PP Sports, owned by Suning Sports, is the first sports media platform in China to own the exclusive copyrights of Europe's Big Five Football Leagues: the Premier League, La Liga, Serie A, Bundesliga and Ligue 1. PP Sports also owns the copyrights of other major sports events such as CFA, CSL, AFC and WWE.

    Patrick Murphy, the Chairman of Catalyst Media Group Ltd., the tournament provider of the International Champions Cup; the founding partner of Synergy Football AG and co-founder of Fortis Sports who, in partnership with DDMC was recently awarded the agency partnership with the Asian Football Confederation for the period 2020 through 2028.

    Sundar Raman, a veteran sports marketing and management professional, joined Reliance Industries as its Chief Executive Officer - Sports in 2015 to consolidate and drive the group's initiative in this area. Sundar holds a rich and unique experience of over two decades in understanding consumer insights and as a pioneer in the growth of sporting properties in India.

    Chatri Sityodtong is the Founder and CEO of ONE Championship - Asia's largest global sports media property in history with a broadcast to over 1.7 billion potential viewers across 136 countries around the world.

    Italo Zanzi is the EVP & MD Sport for FOX Networks Group Asia, and responsible for all aspects of the FOX Sports Network in Asia and the Middle East, including its linear pay television channels and digital platforms.

    Jun Zhao, the CEO of China Sports Media has transformed CSM to become the leading sports marketing agency in China and has garnered the rights to top-flight national and international sports broadcasting content including the Chinese Super League, AFC Champions League, AFC Asian Cup, J League, Bundesliga, A League and MSL


    Jason Fung, the Global esports Director, Alisports, is responsible for the strategic planning and execution of esport competition IPs around the world.

    Changhan (CH) Kim is the CEO & Executive Producer of PUBG (Players Unknown's Battle Grounds) Corporation, the publisher and developer of the blockbuster battle royale video game.

    Kevin Lin is the Co-founder and former COO of Twitch, the world's leading multiplayer entertainment platform. The online community for gamers and creators empowers more than 2 million creators each month to turn their creativity into careers by broadcasting and engaging with more than 15 million viewers every day.

    Ralf Reichert, the CEO of ESL/Turtle Entertainment is the man who has lived by his motto: "cut your own path". The founder of SK-Gaming and later, ESL, Ralf grew ESL to the largest esports company in the world.


    Gautam Anand is the Managing Director for YouTube Asia Pacific and heads YouTube's partnerships as well as overall operations across the region. He previously led the Asia Pacific Business Development teams supporting several Google products including Search, Maps, Shopping, Finance and Video.  Gautam has been with Google since April 2005, originally based in California, and in Singapore since January 2009. Gautam started his career as a Corporate Attorney at Brobeck, Phleger & Harrison LLP, a leading Silicon Valley law firm.  He has a Juris Doctor from the Boalt Hall School of Law, at the University of California, Berkeley and a Bachelor of Arts, magna cum laude, from UCLA.

    Ernest Cu, the President & CEO for Globe Telecom Inc, is among the most powerful telecom execs worldwide. A finalist in the "CEO of the Year" in World Communications Awards 2017, Cu, who has led Globe Telecom in the Philippines since 2008, has watched over its network modernisation program and seen the company improve market share.

    Kay Madati is the Global Vice President and Head of Content Partnerships at Twitter Inc, overseeing worldwide efforts to engage with media and content publishers across the categories of TV, Film, Music, Sports, News, Lifestyle, Influencers and Creators. Charged with the executional strategies for how publishers can extend scale, market and monetise their content across Twitter's user base.

    Hosi Simon is the CEO of VICE Asia Pacific. The youth-orientated publisher aims to expand its hold on India with the opening of offices in Mumbai and Delhi. The Singapore base will offer documentary, scripted and film content production, and build a deeply relevant, highly local, youth media company across the Asia Pacific region.

    Christopher Smith, Head of GO-STUDIO, Sr. VP at Go-Jek recently spearheaded the partnership with VICE Media in Indonesia. Go-Jek's move into the online content business is to bolster its position as a top platform for everything -- from food delivery to payments.

    Loke Kheng Tham is the CEO and Board Director of Mediacorp. The media industry veteran has had extensive experience in content and marketing, and has held senior management and leadership roles in Singapore, Taiwan and in Hong Kong. In recognition of her immense contributions to the development of the Pay TV industry in Asia over the years Tham was awarded Content Asia's Asia Media Woman of the Year in 2015.

    Ivy Wong is the Founder and CEO of VS Media. She aims to help content creators and key opinion leaders in Hong Kong and across Greater China, to produce locally-driven videos and engage content that will grow their profile and increase their earning potential. VS Media has established working relationships with more than 150 Hong Kong YouTubers, engaging with their 3.8 million subscribers.


    Sital Banerjee is the Global head of Media & Marketing Performance Management at Philips and a seasoned media and marketing communications professional with over 25 years of experience across the agency and client side.

    David Porter is the VP Media AAR for Unilever, and responsible for one of the largest media budgets in a diverse region spanning 14 time zones. He is responsible for driving the company's innovation in Communications Channel Planning with a strong focus on Unilever's development as a major force in digital marketing in the region.

    Alexander Schlaubitz is the Vice President, Marketing for Lufthansa German Airlines and responsible for the airlines' complete marketing initiatives and activities. Prior to Lufthansa, Alexander worked for Facebook as Director of Customer Marketing for Europe, the Middle East and Africa (EMEA).

    Kerry Taylor is the Executive Vice President, Youth and Music for Viacom International Media Networks (VIMN). She leads the brand MTV internationally including the brand positioning, oversees non-music programming, acquisitions and development of original content for all MTV-branded channels outside USA. In 2015, Taylor was also appointed as Chief Marketing Officer for VIMN's pan-regional operations giving her marketing oversight of VIMN's brands -- Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike, BET -- in over 30 countries, as well as Channel 5 in the UK.

    Pratik Thakar leads the creative, content and design excellence across The Coca-Cola Company's ASEAN 10-plus markets. He leads various global charters and incubates innovative and creative marketing solutions for the entire brand portfolio of the company.

    Tickets are now on sale!

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    Notes to Editor:

    All That Matters is twice winner of the Singapore Experience Awards' Trade Event of the Year, All That Matters hosts a week-long festival bringing together the Music, Sport, Gaming, Digital Entertainment and Marketing industries in Singapore.


    In its 13th year, Music Matters has solidified itself as the number one music industry event in the Asia Pacific region. The boom in the music sector was certainly felt at the conference last year and the region will continue to attract even more international players. With the Chinese music industry being a driving force, Music Matters is once again presented by Tencent Music Entertainment Group with the key theme of the Tencent China Music Forum discussing 'When Not If: "China WILL be the World's #1 Music Market"'. Other key panel topics include: 'International Indie into Asia', 'Ticketing in Asia', 'Connected Devices,' 'Youth Markets of Asia,' 'The New India Story,' 'What Makes K-Pop,' 'Covering Your Bases: The New Age of Entertainment Law' and many more. Sync Matters, produced in association with the London based Sync Summit, will return to highlight how to succeed in making, licensing and using music in visual, interactive and branded media and advertising with topics such as 'SyncTech: How AI, The Blockchain, Bitcoin and Marketplaces are changing the way music is found, used and created for media', 'Sound and Vision: How Music Brings Media and Messaging to life', 'Exporting Asia's Music to the World and the role of Sync, Brands and Partnerships' and a 'Spotlight Interview to discuss the Music of Disney'.

    The Music Matters festival will bring together Asia's most diverse music gathering, featuring over 30 bands from around the world the festival will again include country specific 'gateways' and artist showcases. The music festival is an integral part of keeping Singapore as a key destination on the Asian touring circuit and provides the opportunity for bands to perform in front of some of the most powerful, global decision makers in the music world, giving them connections into both developing and established markets throughout the region.


    The well-established Sports Matters programme presented by FOX Sports and ONE Championship will continue to attract key stakeholders who are committed to discussing the sustainability of the pan-regional sports industry as well as the global force of the industry. The 2018 programme will focus on sports in China and India with some of the biggest players, in addition to the following key topics: 'Sports to Esports: Relevant, Inevitable and Ready for Prime Time', 'From Over The Top to the Back of the Net', 'Future-proofing Sports Sponsorship', 'Beyond Broadcasting: How a Digital World is Transforming Sports IP's', 'New Kids on the Block', 'Insights as a Service:  The Future of Live Sports Data', 'Shaping Sports Content for the Next Gen Fan', 'Football Matters' and Mass Participation'.


    After a very successful inaugural year at All that Matters in 2017, Gaming Matters is back in 2018 to discuss the projections that the next few years will see even more impressive growth for the game industry. The 2017 programme focused on Gaming 101 and provided our delegates with an introduction to the Gaming industry. This year Gaming Matters presented by SCOGA matures, bringing CEOs of regional and global Gaming and eSports organisations to Singapore to talk about the growth and opportunities in the industry as well as some of the issues facing it. As well as looking at 'What is the future of Gaming' and 'Finding today's gaming audience: Streaming and Live Community Engagement's Global Takeover', Esports will feature with: 'Building a Global and Open Ecosystem for Esports', 'From Ecommerce to Esports' and 'Solving the Trillion Dollar Question: Monetisation!'.


    Digital Matters presented by Viacom International Media Networks returns to the programme in 2018 with a focus on commerce and technology! The programme will have both global and local appeal and features all the big players in digital entertainment. Topics include: 'Video Streaming: The Challenges of Content, Costs and Conversion', 'Start Me Up -- Powering the Asian Start-up Ecosystem', 'The Rise of Machines: AI, the New Industrial Revolution', 'Me Commerce es su Commerce', 'The Crowd in the Cloud, 'The Business of Fandom. Empowering Communities through Original Content' and 'Voice "Beyond the Screen"'. Will widespread adoption of technology transform the content industry, again?


    Both the World Federation of Advertisers and Ogilvy have signed on to co-curate another instalment of Marketing Matters in 2018. Their themes for the global CMO's from some of the world's biggest brands to discuss this year are: 'Is purchase power finally crossing cultural, religious and gender divides?', 'Social influencer management strategies that deliver returns', 'Consumer journeys defined by intelligent learning', 'Emerging brands, how are they connecting with consumers' and 'Global governance, local demand: a push for transparency and purpose'. The CMO lunch is the go-to networking event for our keynote speakers and CMOs. The lunch provides the opportunity to connect with industry leaders and discuss cross-industry drivers and trends, and will again be a key feature of the Marketing Matters track this year.


    Branded creates and produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It's A Girl Thing and the "Matters" B2B festivals covering music, sports, gaming, digital and marketing.

    Specialising in the media, entertainment and sports industries in Asia, Branded was founded in 2002 and has been recognised as a "Top 10 Event Marketing Agency" by Marketing Magazine and is a two-time winner of the prestigious Singapore Experience Best Trade Event of the Year award.

    Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events in Asia. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations reaching all corners of the world.

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    For press enquiries, please contact:

    Madhavi Tumkur (Enterprise PR & Marketing):, +65-9787-5221

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