HONG KONG, Nov. 5, 2018 /PRNewswire/ -- In an effort to inform, inspire and connect digital marketers across industries, Forward Leading is hosting the Digital Marketing Leaders Summit in Hong Kong, on December 6 & 7, at the InterContinental Grand Stanford Hong Kong.
Over the past 2 years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Hong Kong summit will deliver 2 action-packed days full of inspiring keynotes, interactive panel discussions and networking sessions. The speakers are hand-picked for their expertise and experience, among those speaking including Airbnb, Alipay, Mobike, UBS Bank, eBay, Invesco, Foreo, Moleskine, Sony Music, South China Morning Post and many others.
The summit agenda of this year features 7 themed sessions including:
Digital Marketing & Strategy
As traditional marketing evolves into digital marketing, businesses need to build a battle plan on how to create successful campaigns in this new age that allows brand growth and aligns with the customers' needs.
Delegates can hear how companies have adapted and kept up with an everchanging industry by attending the talks from speakers including Chris Anderson (Chief Content Officer, Game Media Asia) and Brian Mak (General Manager of Hong Kong/Macau, The Entertainer). Attendees can also hear the unbelievable growth journey of Mobike and its feasibility across industries from Mobike's VP of Marketing - Eric Tian.
Building a brand is more than having a name, a logo and brand colors. Through talks and case studies by companies such as Airbnb, UBS Bank, Remote Lands and HKR International, attendees will gain an insider's perspective on successful brand building process.
Marketing Empowered by Data & Analytics
With the rise of new technologies, business can be more informed that ever before with the huge amount of data that can be gathered. However, how does one use that information to fuel decision making, strategies or even make sense of it? Industry giants eBay and Sony Music will deliver talks on their insights and experiences.
Content & Social Media
In today's world, content and social media platforms are the foundations of marketing in order to reach audiences for both B2B and B2C companies. Marketing leaders from Alipay, Multek and South China Morning Post will be sharing their secrets behind their influencer marketing practices, social listening, personalizing experiences and how to turn users into customers.
The other 3 sessions will cover topics including: Digital Marketing & Customer Journey, Growth Marketing, Performance Marketing.
To view the full agenda, please visit the summit website here.
For more information, please contact:
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About Forward Leading Ltd.
Inform. Inspire. Connect. Our vision is to break through information barriers to help you reach your objectives.
Through our offline events and online content, we bring together expertise across the globe to break through information barriers between business functions, industries and regions, therefore to meet your objectives and transform your business.
Working with some of the most inspirational CEOs, entrepreneurs, innovators and creative thinkers of this generation, our summits are staged in premier global locations and cover today's most advanced and progressive business subjects.
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