MANILA, Philippines, April 28, 2023 /PRNewswire/ -- The borderless opportunities to boost local businesses and industries to accelerate the Philippine market were strongly emphasised by notable organisations such as AVOW, AppsFlyer, GroupM and more during the Petal Ads Summit 2023, aptly themed 'Go Beyond, Go Borderless'. The summit, which highlighted the latest mobile advertising landscape, was co-hosted by Huawei Philippines and Adglow, with a shared vision of building a better ecosystem for local businesses.

    Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, brought together established Philippines brands, partners, leading experts and like-minded powerhouses to share ideas and discuss challenges in the current economy. The opportunity for Petal Ads to accelerate and drive brands' efforts through first-party data in a mobile-first advertising world was highlighted to a global audience in sectors such as travel & transport, finance, e-commerce and more.

    Speaking at the event, Alejandro Guillen, Chief Executive Officer, Adglow, said they are confident that Petal Ads can deliver powerful advertising solutions with its high-quality audience. Laurent Goirand, GroupM Head of Digital & e-commerce, Adglow, shared that as AI redefines the mobile advertising landscape, they are unlocking the potential to create meaningful connections between brands and consumers, powered by data and enhanced by human creativity. Ashwin Shekhar, Co-Founder & Chief Revenue Officer, AVOW shared strategies on how to empower mobile marketers through Smart Media buying and KPI-driven approaches to maximise campaigns.

    Ken Liang, Director of Huawei Philippines Ecosystem Development and Operation elaborated that the goal to present businesses in the Philippines with more advanced global commercial solutions is to provide relevant options that fit their needs. Thus, the introduction of two new solutions during the Petal Ads Summit will bolster local businesses' efforts in broadening global connectivity. 

    "The strengthening of these businesses' positions while helping the Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippine market with capabilities to go beyond and borderless. With technological advancements getting faster and more effective, cross-border opportunities are in abundance especially with the China market being one of the largest in the world," said Ken Liang.

    During the Summit, Petal Ads also launched the rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to market to a wider audience. With the rebranding, Petal Ads hopes to strengthen the mobile advertising ecosystem in the Philippines while contributing their latest technology as well as industry solutions to boost the local economy.

    As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. It does this by leveraging Huawei's "1+8+N" all-scenario ecosystem, Huawei apps' marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies.

    For more information on Petal Ads, please visit the website here:

    About Huawei Mobile Services

    Huawei Mobile Services offers all-scenario and quality digital experiences for Huawei mobile users. Our services include HUAWEI AppGallery, HUAWEI Themes, Petal Search, Petal Maps, Petal Ads and more. Huawei Mobile Services covers 570 million users in over 170 countries and enables a smart living experience for every Huawei device user.

    For more information, visit:




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