Fosun Group Invests In Home Decoration O2O Firm Goujia

Fosun Group has invested in a series A funding round in Goujia, a Chinese home decoration O2O (online-to-offline) service provider, according to Chinese media reports.

Fosun is the sole investor in the deal, which amounts to hundreds of millions RMB.

The company says it plans to use the proceeds to expand its team, which currently stands at around 500 employees, as well as to improve hardware and product quality.

Hangzhou-based Goujia provides cloud-based home design services, combined with offline experience centers to provide hassle-free home decoration to middle-class consumers.

It partners with decoration companies in over 100 cities in China to provide better customer experience in an often painful process for homeowners.

Goujia previously received RMB30 million angel investment from undisclosed investors.