The $2B Chinese Video App With 400M Users You’ve Never Heard Of

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Never heard of the app Kuai Shou? You are forgiven, as until recently few of us had. And those that did might not have admitted so in polite company. The Chinese video sharing mobile app is in fact the fourth largest app in China in terms of traffic mid-2016, after Tencent’s Wechat, QQ and Sina Weibo. It is a solid unicorn valued at US$2 billion at the end of 2015 with 400 million cumulative users on its platform, more than the population of U.S. and U.K. combined.

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