Xiaomi Leads $14M Series A Round In China’s Intelligent Investment Management Service Start-Up Value Simplex


Value Simplex, a Chinese start-up providing big data and machine learning powered investment management service, has raised nearly RMB100 million (US$14.48 million) in series A round of financing led by China’s smartphone vendor Xiaomi.

The new funding comes on the back of the company’s RMB10 million angel round from Beijing Qingquanshi Investment Center in March 2018. The investor in the angel round along with Chinese investment firm Harvest Investments also participated in the new round.

The intelligent investment management service industry is still at the initial development stage in China, with few companies foraying into the sector by providing services to players in the financial industry.

Value Simplex focuses on serving financial companies and institutions due to the "close connection between finance and data", Fei Binjie, founder and chief executive officer of Value Simplex, told Chinese technology news portal 36Kr.

"The financial sector has become an important foundation for Chinese intelligent investment management service providers because those companies have relatively complete, intact and well-structured database," said Fei. "This, however, has led to the homogeneous competition in the industry," Fei added.

After receiving angel round of financing, Value Simplex has been keeping its focus on the research and development in the fundamentals of alternative data and big data, providing analysis and insights to suggest clients, including hedge fund managers and other institutional investment professionals within an investment firm, to make investment decisions.

Founded in 2017, the Beijing-based company collects data from a range of fields including e-commerce, aviation and media, as well as some recently-added data sources such as the visitor volume of mini programs and the daily active users of mobile applications.

The company counts Xiaomi, Orient Securities Asset Management Company, Guosheng Securities and Boston Consulting Group among its partners, according to the company’s website.

Value Simplex said it will use the proceeds in talent recruitment, products research and development, and cooperation with external data providers.

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