Sequoia Led $15M Series C Financing For App Annie

App Annie, a data tracker of the app industry, says it has closed a US$15 million round of funding led by Sequoia Capital.

Existing investors IDG Capital Partners, Greycroft Partners, e.ventures and Infinity Venture Partners also participated.

This latest round of funding comes in the wake of explosive demand for App Annie’s business intelligence platform with the company doubling its user base and tripling its monthly recurring revenues over the last 12 months.

Funds from the round will be used to accelerate App Annie’s product development, grow its sales and marketing headquarters in San Francisco and expand its global offices across Asia and Europe.

Tim Lee, Partner at Sequoia Capital’s Silicon Valley office and Alan Gould, CEO of uSamp will be joining App Annie’s board.

With global smartphone shipments expected to surpass one billion this year, the app and digital content economy is seeing tremendous growth. This has led companies to rethink how they monetize content and approach global content distribution.

Today, more than 90% of the Top 100 iOS app publishers by revenue rely on App Annie products, including the likes of Google, Microsoft and Tencent.

App Annie has more than 110 employees with offices in San Francisco, Beijing, Hong Kong, London, Seoul, and Tokyo.

 
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