Qualcomm Ventures has led a RMB80 million (US$12 million) series A round of financing in Bell Education Group, an education O2O (online-to-offline) start-up focused on children between 3 to 13 year old.
Dark Horse Ventures and angel investor Yang Xiangyang also participated in the round.
"Bell Education combines offline education franchise with online study via games and fun activities, creating a great online-to-offline experience for children to learn," says Hu Xiang, a partner at Dark Horse Ventures.
Bell Education was incubated in Dark Horse’s start-up programs in 2009 with the concept to allow children learn via playing lego, robots and other engaging games.
The company currently operates over 50 Bell Robotics Children’s Institute franchises and over 120 Maku Institute across the country.
Students can continue to play games online after classes, while parents can check pictures, videos and assessments of their children’s performance online.
The company says it will use the proceeds to expand its offline networks, and seek potential acquisitions.