Jiuxian.com Completes $68.5M Series D And E Rounds

By Staff Writer | April 3, 2014

Beijing-based Jiuxian.com has raised RMB425 million ($68.5 million) in two rounds of financing, according to Chinese media reports.

They are RMB165 million series D financing completed in December 2013, and RMB260 series E round completed early 2014.

Investors of the two rounds include existing investors Rich Land Capital, Oriental Fortune Capital and Sequoia Capital.

Jiuxian previously received US$20 million series A funding from Guangzhou-based alcohol company Yuekeung Winery in April 2011.

It also received tens of millions U.S. dollars series B funding from Oriental Fortune Capital (OFC) and Sequoia Capital later in November 2011.

In 2012, the company completed its series C round of financing, raising RMB200 million from Rich Land Capital.

Jiuxian says it will use the proceeds on construction of warehouse centers in China and promotion of its O2O (online-to-offline) platform jiukuaidao.com.

Founded in 2009, Jiuxian is an alcohol drinks e-commerce company, providing high-grade wines for customers. It currently has five operation centers in Beijing, Shanghai, Guangzhou, Tianjin and Wuhan.

Founded in 2011, Rich Land Capital has RMB1 billion under management.

Oriental Fortune Capital has a total of RMB7 billion under management since its establishment in 2006.

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