SAIF Partners Invests In COFCO’s

COFCO (China National Cereals, Oils and Foodstuffs Corporation) says its B2C eCommerce website has received investments from SAIF Partners.

The specific terms of the investment are not disclosed. The investment is estimated to be more than US$10 million. says it will use the investment for marketing and network expansion across the country. At the same time, SAIF Partners will help with strategy, business development and capital management of the company.

SAIF Partners is originally founded in 2001, and currently manages around US$4 billion across four U.S. dollar funds and several RMB funds. is established in 2008 by COFCO with the aim to become China’s biggest and safest online food shopping platform.

COFCO is China’s largest food processing holding companies.

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