Crystal manufacturer Swarovski, one of the shareholders of Hong Kong-based venture firm Omaha Capital, also participated in the investment.
BLOVES previously received RMB30 million ($5 million) series A funding from Tiantu Capital in 2010.
It received RMB100 million ($16.7 million) series B funding from Yonghua Capital and JC Capital Management (JCCM) in 2011.
The company says it will use the proceeds to expand stores and integrate resources with upstream suppliers.
Founded in 2008, BLOVES currently has wedding ring custom centers in 20 cities in China.