Hangzhou-based Chinese e-commerce giant Alibaba Group Holdings Ltd. will promote French brands to Chinese consumers through its online platforms, according to a memorandum of understanding signed between Alibaba’s founder Jack Ma and French foreign minister Laurent Fabius.
Under the three-year agreement, Alibaba will help French businesses expand sales in China by providing them with express enrollment, brand promotion and marketing support on its online retail platform Tmall.com.
Tmall.com will then launch a French brands promotion campaign participated by more than 30 online flagship stores.
Last December, Alibaba signed an agreement with the U.K. Trade & Investment to launch a similar campaign.
These deals are a part of Alibaba’s international expansion strategy. Alibaba has a stronghold in the domestic Chinese markets, taking 45.1% of China’s e-commerce market in 2013, according to Euromonitor.
Alibaba is currently planning a U.S. IPO that could be one of the largest in history.