Hangzhou city, Zhejiang province-based baby supplies e-commerce platform Lamahui.com has received RMB90 million (US$14.6 million) series A financing from SAIF Partners, DT Capital and TRVC, according to Chinese news report.
Founded in 2011, Lamahui offers 72-hour flash sales in mother and infant supplies.
Venture investors have been betting big on China's maternity and baby sector lately. Last month, Shenzhen-based mommy communication platform Lmbang received US$20 million series B financing from Greenwoods Asset Management Limited, Morningside Ventures, Matrix Partners and K2 Ventures.
In addition, Fujian province-based 61bbw.com, another similar platform, also reportedly received tens of million RMB series A financing.
In May, Beijing-based diaper and baby formula e-commerce platform Miyabaobei.com received US$20 million series B financing led by Sequoia Capital.