Shanghai-based fresh produce e-commerce platform Fruitday has completed US$70 million series C round of financing led by JD.com Inc., according to an announcement posted on the company’s Weibo account.
As part of the financing round, JD.com and Fruitday also plan to establish a strategic partnership, in which JD.com will provide logistic support to Fruitday.
Founded in 2009, Fruitday previously received several million U.S. dollar series A funding from SIG Asia Investments in 2013, and tens of millions U.S. dollar series B financing from ClearVue Partners in 2014.
Fruitday is a fresh produce e-commerce site, bringing fresh and high quality imported fruits from all around the world to Chinese consumers. It delivers two million cases of fruits to over a half million customers every year.