Beijing-based maternity and baby products flash sales platform Mia.com has completed US$150 million series D round of financing led by Baidu Inc., according to Chinese media reports.
A number of undisclosed existing investors also participated.
Mia.com did not immediately respond to an inquiry to confirm the news.
In December 2014, Mia.com, previously named Miyabaobei.com, completed US$60 million series C financing led by H Capital.
In July 2014, Mia.com received US$20 million series B financing led by Sequoia Capital.
Zhen Fund, China Renaissance K2 Ventures also invested in the company.
Founded in 2011, Mia.com’s e-commerce platforms offer flash sales of discounted imported diapers and baby formula.
The company has established trading companies in Tianjin, Ningbo, Hong Kong and Japan. It operates three warehouses in Beijing, Ningbo and Guangzhou, according to its website.