Alibaba Acquires VC-backed App Analytical Platform Umeng

Beijing-based mobile app analytical platform Umeng says the company has been acquired by Alibaba Group.

Umeng will continue to operate as an independent entity after the acquisition.

The price of the acquisition was not disclosed.

Umeng received angel funding from Innovation Works in 2010 and "tens of millions of U.S. dollars" series A funding led by Matrix Partners China.

Through this acquisition, Alibaba will get access to Umeng’s tools and data, and Umeng will make full use of existing resources of Alibaba and offer value-added services including marketing and promotion, storage and advertising so that wireless developers could focus on their products and service.

Founded in April 2010, Umeng provides data analytic services for Android, iOS, Windows Phone and Windows 8 application developers.

The company says it covers 590 million active equipments, 180,000 applications and 60,000 developers.