Northern Light Leads Series A Round In TalkingData

Beijing-based independent third party mobile data service platform TalkingData says the company has raised tens of millions of U.S. dollars in series A funding led by Northern Light Venture Capital.

The exact amount was not disclosed.

TalkingData says it will use the proceeds to expand investment in research and development for vertical fields like mobile games, advertising, e-commerce and financial services.

Founded in September 2011, TalkingData provides app, mobile game, enterprise analytics and mobile advertising monitoring services.

Its customers includes China Ping An Insurance, China Merchants Bank, China Mobile, Baidu, Google and Kingsoft.

According to TalkingData’s releases, it covered 150 million mobile terminals and provided data services to nearly 10,000 apps as of June 2013.

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