Shanghai-based real estate services company E-House (China) Holdings Limited says that it plans to form a property oriented financial services joint venture with Sina Corporation, Sequoia Capital China and Yunfeng Capital, according to a company announcement.
The joint venture will leverage E-House’s home buyer data and Sina’s online users to launch a series of asset-backed financial products, bridging individuals borrowers and investors.
E-House and Sina will each have a 42.5% stake in the new joint venture.
E-House also plans to form a community-focused joint venture with Sina, Focus Media and Shentong Express to provide online to offline (O2O) services. E-House will hold a 55% stake in the joint venture.
Founded in 2000, U.S.-listed E-House offers real estate services, including online advertising and e-commerce, primary sales agency, secondary brokerage, information and consulting, offline advertising and promotion, and real estate investment management services.