Shanghai-based fresh fruit e-commerce platform Fruitday has raised tens of millions U.S. dollars in series B financing, according to Chinese media reports.
ClearVue Partners led the round. Existing investor SIG Asia Investments also participated.
The company previously received several millions of RMB in angel investment in 2011, and several million U.S. dollars series A funding from SIG Asia Investments in 2013.
Founded in 2009, Fruitday is a fresh fruit e-commerce site, providing fresh and high quality imported fruits from all around the world to Chinese consumers. It delivers two million cases of fruit to over a half million customers every year.
"We believe that online shopping for fresh fruit in China is a new and fast-growing consumer trend," says Harry Hui, managing partner of ClearVue Partners.
Statistics show that total consumption of fresh fruit in the urban markets in China is estimated to have been over RMB400 billion in 2013, with an annual growth rate of about 15%.
The imported fruit sector is growing even faster with annual growth rate of over 40%, especially in mega-cities like Shanghai and Beijing.
Founded in 2012, Shanghai-based ClearVue Partners focuses on fast growing and promising consumer companies in the Greater China region. It raised a total of US$262 million for its maiden fund last month.
SIG’s China venture capital and private equity activities are operated through SIG Asia Investments, which based in Shanghai with a branch office in Beijing.