IDG Capital Leads $7M Series B For Social Food App Ricebook

Beijing-based social food application has raised US$7 million in series B financing, according to Chinese media reports.

IDG Capital led the round. Existing investor Ceyuan Ventures also participated.

Ricebook previously received US$1.5 million series A funding from Ceyuan Ventures last June.

The company says it will use the proceeds on staff expansion and general operations.

Founded in 2013, Ricebook is an app that helps users take photos of their food, and then share them with friends over social networks such as Sina’s Twitter like service, Weibo. It also helps users find restaurants nearby.

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