IDG, Accel Backs Chinese O2O Business Roseonly

Beijing-based Chinese high-end flower and gift O2O (online-to-offline) business roseonly has received close to US$10 million series C round of financing from IDG Capital and Accel Partners, according to Chinese media reports.

The latest round values the company at US$100 million, says the reports. But the valuation cannot be verified.

Roseonly previously received several million RMB series A financing from Beijing-based publishing company Trends Online Co. Ltd. last March.

In October 2013, it received series B financing of several million U.S. dollars from Tencent Holdings Ltd.

Founded in 2013, roseonly delivers high-end roses, chocolate and other gifts to consumers. A box of nine roses retails at RMB1,314 (US$211).

The company has one store in Beijing, and plans to open more in other major Chinese cities.

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