SIG China, Meridian To Exit From Adsage In Trade Sale

SIG China and Singapore-based private equity firm Meridian Capital is to exit their stakes of Beijing-based online advertising firm adSage in a trade sale, in which Shanghai-listed BesTV New Media Co., Ltd. will acquire a 51% stake in adSage for $95.88 million, according to a regulatory filing submitted by Shanghai-listed BesTV.

SIG China Investments Master Fund II, LLLP is to sell 2.428 million preferred A shares of adSage, or a 27% stake, for US$32 million, and Meridian Capital will sell its 8% stake, or 728.571 preferred A shares, for US$9.6 million.

The two investors invested a total of around US$20 million in adSage in 2011.

BesTV is a subsidiary of Shanghai Media Group (SMG), and it became the first publicly listed new media company on the Shanghai Stock Exchange in 2011 in China.

Founded in 2007 by ex-Microsoft technical architects, adSage employs 120 search engine optimization and search engine marketing professionals managing campaigns for over 1000 advertisers on, Qihoo 360, Sogou, Google and other major Internet sites.


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