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Alibaba Leads Series A In Wi-Fi Marketing Firm WiTown

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Hangzhou-based Chinese intelligent Wi-Fi marketing operator WiTown has received an undisclosed amount of series A financing from Alibaba Group, according to Chinese media reports.

The company previously received several millions RMB angel investment from Incapital in 2012.

In May, Alibaba’s online payment system Alipay said that it has formed a strategic partnership with WiTown to explore opportunities in free-of-charge Wi-Fi services to bricks-and-mortar stores.

Founded in 2012, WiTown provides Wi-Fi services to restaurants, hotels, shopping malls and conference centers to retain customers, as well as to push services and marketing information to customers.

 


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