Fortune Venture, Cowin Participate In $32M Series C In Yuyuto

Shanghai-headquartered children leisure service provider Shanghai Yuyuto Entertainment Facilities Co., Ltd., has secured RMB200 million (US$32 million) series C financing from Fortune Venture Capital, Shenzhen Cowin Capital, TCL Industrial Funds and Mountain View Capital, according to Chinese media reports.

Other domestic investors including GF Securities also participated in this round of financing.

In February 2014, the company reportedly received RMB45 million series B financing from Cowin Capital, Infore Capital and Mountain View Capital.

In January 2011, the company received an undisclosed amount of series A financing from Evergreen Capital.

Founded in 2010, Yuyuto mainly operates its business in three areas: Yuyuto Play System, a chain of children’s playgrounds; Yuroro Ice Rink, a chain of indoor synthetic ice-skating rinks for children; and Spring Valley, a maternal and child supplies chain store that sells high-end and luxury international brands.

It has already formed partnership with over 100 domestic shopping malls, according to the information on its official website.