Changsi Advertising Completes $15M Funding Round

Beijing-based mobile in-app advertising start-up Changsi Advertising has completed its first round of financing of around, securing RMB100 million (US$15 million) from Chenghui Venture Partners and Greenwoods Investment, according to a company announcement.

The company says it will use the proceeds on its advertising network expansion.

Changsi Advertising was established in 2014 after Chinese mobile gaming firm Chukong Technologies carved out its advertising distribution platform.

The company, which serves a clientele of mostly mobile gaming app makers, claims to be one of the largest mobile advertising firms in China after handling advertising worth nearly RMB100 million (US$15 million) on behalf of clients.